Welcome to The Messi Store, the official premium lifestyle brand of soccer legend Leo Messi. The Messi Store specializes in creating quality clothes that boast a sporty edge for everyday life. Our chief brand goal is to extend the core of Leo’s values, vision, and sportsmanship from the pitch to the apparel.
"Life is about choices, sacrifices, determination, and hard work. Who I am today is shaped by these factors coming together at different points throughout my career. I am excited to bring the same core values and ambition to my personal lifestyle brand."
With carefully chosen color palettes, cool and classical designs, and a range of custom details, all items offered by The Messi Store reflect Leo’s sense of style: a blend of high-tech and precision. As a full fledged e-commerce brand, The Messi Store is dedicated to ease and accessibility. Through our interactive website and social media presence, we aim to reach the widest possible global audience—from Leo’s fútbol fanbase, to lovers of quality fashion.
It all began in 2016, when a global network of passionate and creative individuals—from Rosario, Argentina to New York City, London and Barcelona— expressed a shared vision and began laying the blueprint for The Messi Store: a lifestyle clothing brand where fashion meets function. Together, the international team set forth to create a brand identity that would reflect Leo’s own aim for precision both on and off the pitch.
The Messi Store team is led by Creative Director Ginny Hilfiger, who brings valuable global design expertise from her long career developing for top apparel brands such as Tommy Hilfiger and FILA.
María Sol Messi, Brand Manager & Leo's younger sister has been instrumental throughout the creative process in streamlining The Messi Store vision.