Privacy Policy

At MGOTeam 1 LLC (“MGO”) we recognise that the decision to provide and share your details represents an act of trust on your part and we recognise this act and are fully committed to protecting and respecting your data and therefore your privacy.

The processing of your personal data is governed by this Privacy Policy. This notice sets out key information regarding how any personal data you provide to us is processed and retained. For more detailed information on how we use your data and your rights regarding your data, please read our full Privacy Policy.

For all other information regarding our services, please refer to our Terms of Use of the Website and the Terms & Conditions of Sale.

About this Website

This website is owned and run by MGO. Where we use the term "the Group", we refer to MGO and any of its subsidiaries and affiliates. To assist in the understanding of this Privacy Policy, we provide a number of additional definitions for related elements below:

The term " website " refers to this MGO website, mobile and tablet applications, our pages such as they may appear on any third party social media platforms such as Instagram, Facebook and Twitter, and any other websites or apps we own or run from time to time.

The term "goods and services" refers to our online products, experiences, and services we may offer from time to time. If you use any of our goods and services, we will refer to you using the terms "user", "member", "you", "your" or "yours" in this policy.

We inform you that the personal data you provide, the updates thereof, as well as those to which MGO has access as a consequence of using the website, communicating through it with MGO, or as a consequence of the sale of goods or the provision of a service, will be processed by MGO. For the purpose of the U Data Protection Act 2018 and the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data –General Data Protection Regulation–("the Law"), MGOTeam 1 LLC of 30 Wall Street, 12th Floor, New York, NY 10005 USA will act as data controller. You can contact MGO´s data protection officer at

What personal data do we collect and why?

Personal data is requested from you whenever you place an order, register to join our membership, call our Customer Care team, sign up for our marketing communications, browse our website or use the other services offered by our website (

Once you have opted to provide the requested information the data will include your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have browsed from your use of our website.

Examples of the data collected from you are included below:

  1. a) We process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the order.
  2. b) We collect your email address when you sign up to receive Persona or any editorial opinion from MGO.
  3. c) If you register for an MGO account, we collect your name, email address, password, country and additional data regarding your favourite designers and your marketing preferences.
  4. d) When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, marketing, the website or any other queries.
  5. e) We collect and process data about your browsing on, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.
  6. f) If you are a customer of, or if you have given us your consent, we collect and process your personal data for direct marketing activities.
  7. g) If you provide us with someone else's data - for example, if you purchase a product to be delivered to a friend or as a gift - we will collect and process the personal data required to complete the transaction such as the name, delivery address and other contact details for your friend. If you are receiving an item as a gift, we will process your data only to fulfil the gift request and our contractual obligations.
  8. h) When you call our Customer Care team, your call may be recorded for training and fraud prevention purposes.

The data collected will be processed for the following purposes:

  • To manage your registration;
  • To take your orders, process your payments and deliver the items you have purchased;
  • To provide any additional services you have requested, such as our marketing communications;
  • To give you access to services reserved for registered users, such as Persona editorial and opinion pieces and product alerts;
  • To provide you with help and assistance via our Customer Care team;
  • To personalise your visit to the website and ensure that content from our site is presented in the most effective manner for you and for your appliance of choice.

Under the Law, we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to deliver your purchases or membership of MGO, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe may be of interest to you if we have your explicit opt-in consent for this activity. Even if you have opted in, you can opt out of sales and marketing communications from us at any time.

Who will process your data?

Your personal data will be processed by MGO as the data controllers and may also be transferred across the other Group companies to help operate our business efficiently. In the event that we retain the services of external suppliers to help meet our business needs we may share the data you have provided to us with these suppliers.

Any such suppliers will have been selected only after a rigorous evaluation process and chosen for their security, reliability and competence. They will process your data only under our instructions. Some of these suppliers and some Group companies may be based in non-EU countries. Where this is the case, the transfer of your personal data to these countries is carried out in compliance with the guarantees provided by law in that region.

What are your rights regarding your personal data?

Under the Law, your rights include:

  • Accessing your personal data by knowing what personal data of yours we are processing, where that data came from and how we are using that data;
  • Requesting us to update, correct or supplement the data held;
  • Withdrawing your consent for processing for a specified purpose;
  • Requesting the deletion or erasure of your data from our systems;
  • Limiting or opposing our processing of your data;
  • Requesting us to supply the personal data we hold about you in an easy readable electronic format, or transfer that data directly to a third party nominated by you.

You can exercise these rights at any time by emailing customer service page or writing to the Privacy Team at MGO, 30 Wall Street 12th Floor, New York, NY 10005 USA, clearly indicating the right you wish to exercise.

If you believe that the processing of your personal data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction.

You agree to notify MGO of any change to the personal data provided. Any harm and loss caused to MGO or any third parties due to the communication of erroneous, imprecise or incomplete information is your sole and exclusive liability.

The processing of your data

Your personal data will, under no circumstances, be subject to automated decisions.

Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. Your data may be transmitted to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, the prevention of and protection from threats to public security, to allow MGO to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

We may also transfer your personal data to a buyer or potential buyer in the event that our assets are acquired by another organisation. The purchaser will be required by law to use your personal data only as described in this Privacy Policy.

Data Retention Period

We keep your personal data for a limited period of time. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

We will retain your payment details up to the certification of the payment and the completion of the relevant administrative or accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment.

When you provide us with personal data in order to use the services of, such as marketing communications, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service.

When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for two years from your last interaction with any email that we send you or with In any case, we will reduce the number of marketing contacts after six months if you don't interact with us.

When we use your personal data and browsing history to analyse your behaviour in order to customise the website and to show you personalised sales offers, we will keep the data for analytical purposes for a limited period of time.

When we use personal data for market research and satisfaction surveys, we will keep the data for a limited period of time.

When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your enquiry for as long as you remain an active customer of

When you contact our Customer Care team and the call is recorded, we will keep the call recording for 6 months. Credit card details are not recorded as part of the call.


We protect your personal data with specific technical and organisational security measures aimed at preventing your personal data from being used illegitimately or fraudulently. In particular, we use security measures that guarantee: pseudonymisation or encryption of your data; the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them; and the ability to restore data in the event of a data breach.

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided to us. We have put in place technology and security policies which are designed to protect the personal information we hold about you. We also follow the security procedures that applicable privacy laws require. These cover storing, using and releasing any information you have provided as well as measures designed to prevent unauthorised access or use. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us to protect it from unauthorised use.

Furthermore, MGO undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.

Cookies – what are they?

We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our website in the future. Cookies help us remember who you are and other information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies. For more information about how we use cookies, please read our Cookies Policy.

How we Allow Others to Collect your Information

When you use our websites or mobile applications, we may allow third parties to collect device and usage information and location information across your different devices.  This information may include the type of device you are using, your operating system, your browser, your internet service provider, your domain name, your internet protocol (“IP”) address, your device and mobile ad identifiers, the web pages of our website that you view (including the date and time you viewed them), the services or functionality you access or use (including the date and time of your access or use), and the subject of the ads you click or scroll over. To collect this information, we may use log files that record events in connection with your use of our services, as well as mobile software development kits, cookies, web beacons and other similar technologies, to monitor the engagement of recipients.

Some of the technologies used by these third parties, are used to tailor your experience on our website, within our mobile applications, or across your applications or devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties.  These technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.

Specifically, third parties collect this information for the following purposes and for other purposes consistent with their own privacy policies:

To display ads for products or services – We allow some advertising companies to collect this information in order to display ads that are more relevant to you across your different devices and on our own and others’ websites and mobile apps. Please read our Cookies Policy for more information about opting out of targeted advertising and controlling the use of mobile software development kits, cookies, web beacons and other similar technologies.

To link your activity on our websites to your social networks – We have added certain features to our websites and mobile applications that allow social networks to track the activities of their members or collect certain information when they use our website or mobile applications.

To understand the use of our services – We allow certain service providers to collect this information to help us understand how our websites and mobile applications are used and to assist us in improving the content and operation of our online properties (e.g., compiling analytics and measuring user engagement). These service providers collect aggregate statistical usage data.

To make the services of other companies work on our websites – We allow companies to use mobile software development kits, cookies, web beacons and other similar technologies, to enhance the operations of particular services and functionality of our websites and mobile applications.

You may stop or restrict cookies on your computer or delete them from your browser by adjusting your web browser preferences and you should consult the operating instructions that apply to your browser for instructions should you wish to do so and in general to determine how best to configure your browser settings to meet your requirements.  For more information on how to reject targeted advertising or interest-based advertising cookies please read our Cookies Policy.

"Do Not Track" Technology – Some newer web browsers have a "Do Not Track" preference that transmits a "Do Not Track" header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser "Do Not Track" signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Privacy Policy.

Customisation of our online services and advert targeting:

We may use the information you give us about yourself and the information we collect via cookies when you use our online services to build up a picture of your interests. We may then use this information to try to make sure that when we send you marketing communications and when you visit our websites or use our online services, you don't miss offers and information that might interest you. This information may also be used by our third party advertising agencies and networks, to advertise our own or third party products and services to you when you visit third party websites and online services. This is called advert targeting or interest-based advertising. For more information on how to reject targeted advertising or interest-based advertising cookies please read our Cookies Policy.


If you give us feedback, we may use it to improve our services and we may publish it online or offline to promote our business and our services. For more information on user provided content, please read our Terms of Use.

Comments and reviews submitted to our online services:

If you wish to submit a comment or feedback on a blog or article featured on our services, we may (but are not obliged to) publish your comment online or offline to promote our business and our services. We will collect your name or username, which will be displayed next to your comment and e-mail address, which will not be published, but which we may use to contact you in relation to your comment.

Mobile services:

When you request our mobile services, we may keep your mobile phone number, the make and model of your phone, the operating system used by your phone and details of your network operator, and we will link a unique identifier to your mobile phone number. We'll store your device language, app language, and country. We need this information in order to provide the features and services enabled through our mobile services and to administer our mobile service.

Social networks:

If you follow us or interact with us on any of our pages on third party social media platforms, such as Instagram, Facebook and Twitter information you provide will be subject to the third party's privacy policy, as well as this Privacy Policy.

Direct marketing:

For information on how we may market to you, please read the section called "marketing opt-in and opt-out provisions".

Customer surveys:

Every now and again, we may ask you for your opinion on our services and the products you have purchased through our services. When we do research or surveys, we may use cookies and may combine the information collected by those cookies with your answer.

Location and Jurisdiction

When we use your information as described in this policy, this may involve sending your information outside the European Economic Area (EEA). When we do this, we make sure that appropriate steps are taken to protect your personal information and your rights in accordance with the Law.

Marketing – Opt In/Out Provisions

We offer you the chance to receive news and fashion updates which, depending on your preferences, we will discuss with you by phone or live chat or send to you via email, SMS and/or direct mail. You must opt in to these communications, which include alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. You can also opt-out of receiving these updates, if you wish.

If you opt in, we, or our third-party business partners, may send you marketing materials if you enter a promotion or attend an event thrown or sponsored by us. Other companies in our Group may also pass your personal information to us for marketing use.

Marketing communications you subscribe to will only be sent by our Group.

You have the right to ask us not to use your personal information for marketing. At all times, we will offer you the opportunity to unsubscribe from any service or update to which you have subscribed, if you change your mind. Whenever you receive direct marketing from us, we will tell you how to unsubscribe. Alternatively, you can change your marketing preferences by logging into My Account. To opt out of direct mail, please contact our Customer Care team on customer service page.

If you tell us that you do not want to receive direct marketing, we will still contact you in order to provide you with products and services you request and for administration purposes.

Maintain Information Up to Date

You have the right to see information we hold about you, with some exceptions, which are described in the privacy laws. If you would like a copy of your personal information, please contact our data protection officer at

You have the right to review and update your personal details. If for any reason you are concerned that the personal information we hold is not correct, please visit our online services and, after logging into the site using the "Sign In" menu on the home page, your personal information will be made available for review and change in the "My Account" section.

Only you or, upon your request, our Customer Care team, may access your personal data from our online services using your user ID and password. Information may be changed online within "My Details", "Shipping Details" and "My Email Preferences". You can change or delete saved credit/debit card details each time you make a purchase. You will also be able to delete saved credit/debit card details by adding or editing a shipping/billing address. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks. If you prefer, you may contact us by email at customer service page and we will amend your personal details.

Our Live Chat provider stores all chat conversations for 13 months. To receive a copy of your chat conversation simply request this when exiting Live Chat or contact our Customer Care team by emailing customer service page.

Links to Other Websites

Our online services contain hyperlinks to websites that are owned and operated by other organisations. These websites have their own Privacy and Cookies Policies, and we urge you to read them. They control how your personal information is used when you give it to these other organisations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products or services that are on or accessible through those websites or for the privacy practices of websites run by other organisations. If you use these other websites you do so at your own risk.


If you require more information, please contact our data protection officer at customer service page.

If you wish to talk to a Customer Care representative, please email at customer service page

Version 1 - Last Updated: 17th September 2019

This Privacy Policy may undergo changes and additions from time to time. Where possible we will inform you of any changes, but please check the contents periodically. The date of issue and version number are shown herein.