The Brand


"Live life with precision on and off the field."

Welcome to The Messi Store, the exclusive source of the official premium lifestyle brand of soccer legend Leo Messi: The Messi Brand. Our chief brand goal is to extend the core of Leo’s values, vision, and sportsmanship from the pitch to the apparel.

The Messi Brand is a direct reflection of the qualities Leo Messi demonstrates on and off the pitch: we specialize in creating innovative, premium lifestyle clothing with high quality and precision detail in every stitch. We strive for excellence, precision, and humility in everything we do.  

Our goal is to inspire dreamers to live to their full potential: to be the best they can be, on and off the field. Bringing your "A" game shouldn't stop after you play the best game of your life. Bring that passion and hard work to every area of your life - always strive to be the best version of yourself, and good things will happen.

We support masters of their craft, whatever their craft may be. Footballers, freestylers, musicians, artists, the list goes on. If you have a passion in which you strive for excellence, The Messi Brand supports you. Precision, the condition or fact of being exact and accurate, is as important to us as it is to you: you settle for nothing but the best when it comes to mastering your craft. 

To wear The Messi Brand is to wear, and represent, excellence. To wear The Messi Brand is a commitment to be your best, on and off the field.